OLD BAY Brings Products to Life Through Blippar
OLD BAY's launch of Blippar is part of the "Summer of Baytriotism," a regional celebration for those who love their hometown and will do anything to defend it. OLD BAY's usage of Blippar is the first use of this technology in the U.S. consumer products sector.
"OLD BAY is a brand that people are extremely passionate about," said
Engaging with OLD BAY through Blippar is easy:
- Download the free Blippar app from the
App Store or the Android Marketplace: http://www.blippar.com/download. - Point the smartphone or tablet camera at any OLD BAY can, logo or packaging, and blipp the OLD BAY image.
- Upon blipping, users will be offered:
- Unique OLD BAY recipes that are useful for home cooks and grocery store shoppers who are looking for dinner ideas.
- Exclusive OLD BAY games such as Whack-A-Crab, Duckpin Bowling and
Baltimore -centric trivia.
To honor the birthplace of the seasoning, OLD BAY fans in
- The OLD BAY Garage – OLD BAY turned a popular
Baltimore parking garage into a giant can of OLD BAY weighing in at 82 tons. When blipped, users are instantly directed to the OLD BAY Whack-A-Crab game and unique OLD BAY recipes. - "Summer of Baytriotism" Coasters – Found in popular
Baltimore taverns and restaurants, users who blipp the coasters will be directed to the OLD BAY Whack-A-Crab and Duckpin Bowling games andBaltimore -centric trivia. OLD BAY encourages social interaction and urges users to challenge friends, family and fellow dining patrons.
"OLD BAY is a great brand for us to showcase how Blippar can make a consumer product a source of marketing and consumer engagement" said
Other U.S. brands that have worked with Blippar on European marketing campaigns include Domino's Pizza and
Note to Editors:
About OLD BAY
For more than 70 years, this distinctive blend of 18 herbs and spices has been a time-honored taste. Just as the recipe hasn't changed, neither has the iconic yellow and blue can. Once only enjoyed by a lucky few along the
OLD BAY is one of
CONTACT: Kathleen Shaffer, +1-410-902-5053, kshaffer@mghus.com, or
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